elevator-doors

One ride in the space elevator can change your life!

How long does it take for an elevator to reach the tenth floor? That’s the amount of time you have to convince an investor that your idea is worth their money.

Even though you will have less than two minutes, you will actually have just ten seconds to grab their attention. You have to be really concise and engaging, otherwise you will lose your potential investor.

You should write a ┬átext for a 30 seconds, 60 seconds, and a 120 seconds pitch, so you will always be ready. Just in case! You never know when you are going to be with the investor of your dreams. It’s a living text, it evolves according to your startup’s growth.

You should address the following questions: what is the problem? What is the customer’s pain? How you will solve it it? Why your solution is better than the existing ones?

If you already have traction from customers or supporters through contracts or financing then you should mention it. An excellent method for engaging your listener is to close your pitch with a question. Bear in mind, your goal is not to tell everything you can as fast as possible, but to get a second meeting.

Posted by Fabiana Milza