A good logo defines your Image
A company’s logo is often the first thing potential customers and partners see. Consequently, the design, font selection, and color scheme of the logo often recall memories connected to a company within the minds of those who have interacted with it. To maximize the effectiveness of that first impression, logos should accurately represent the identity, direction, and mission of a company.
One of the best examples of effective branding by a space company is Virgin Galactic. Notice how the Virgin Galactic logo combines its classic and familiar Virgin font with vision-related symbolism, using a futuristic font for Galactic to distinguish this company from Virgin’s other ventures. This presents straightforward answers to important questions like “who are we?” and “why do we do what we do?” The magic of Virgin Galactic’s image identity is that it draws in the audience and inspires the future.
Another example is the Zero 2 Infinity logo. The Spanish aerospace company name is represented by the number zero, the two parallel lines, and the infinity symbol. The initial logo the company had at the beginning was colored. It had green, blue, dark blue, and black. The colors represented the regions a balloon—the principal element of the company—goes through when flying to near space: from the green of the Earth, to the blue of the sky, and the darkness of space. This idea is a great representation of what the company does. The logo later evolved to only black, lost the shadows, and changed the font to get a modern and innovative feel, much more in line with the company’s vision.
Posted by Marta Lebron Gaset