Setting up a company is not only about finding the right opportunities. It also entails finding the appropriate business model in order to address the correct market and make money, verifying assumptions by interacting with customers and drawing up a comprehensive business plan. While this is going on, the identity of the startup will also start taking shape, through the company structuring, marketing and branding.


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How to Introduce Open Innovation in your Space Company: The case of NASA’s Space Life Sciences Directorate

This is a review of a series of research articles published following extensive research by Professor Hila Lifshitz-Assaf during the […]